FaRm FaShIoN

Above, from left: D&G spring '10, image from Style.com; Rachel Comey spring '10, image from Style.com; Stella McCartney spring '10, image from Style.com.



Above, from left: Rachel Comey spring '10, image from Style.com; Chloé spring '10, image from Style.com; Alabama Chanin, image from Style.com.


Above, from left: Chanel spring '10, image from Style.com; Vivenne Westwood Red Label spring '10, image from Style.com; D&G spring '10, image from Style.com.

Our ideas so far

we all found the name of the soap 'Apple Blossom' more interesting than the actual soap itself and so we decided to run with this as a concept.

We liked the idea of having the link to the soap as cleanliness, but then somehow contrasting it and still being very fashionable at the same time.

Thinking about apples and water the first thought that popped into my head was a cow bath, and Holly came up with an interesting idea of apple bobbing, this all seemed to link together as a very country girl theme, and so from this our ideas developed into our shoot being on a farm.

We then went back to the contrast of the traditional models who are seen as being prim and proper, clean and look as though they have never experienced a hard days graft in their lives. And that was it, our concept is a traditional looking, glamorous, gorgeous model mucking in on the farm.

We are looking for a model that will feel comfortable getting down and dirty when the actual shoot day arrives and I did have the perfect girl for this but unfortunately she will be in London for a few weeks and so we will have to find another model.

There are few roles that we want to capture in the shoot and being a country girl myself, as is Holly we know exactly what the unglamorous jobs on the farm are, such as -

crop pulling, tractor driving, mucking out, feeding stock etc, etc.

first group meeting 12th March @ Source 12:30pm

We discussed a lot at our first meeting and I feel we have got a lot of the ground covered at an early stage and in our development, we were able to cover a number of constraints that we will come across and we all chipped in our own ideas and what we imagine our images to look like overall. Here are a few things we considered-

* Style of the shoot

*Fashions at the moment

*Where we actually want the images to be taken (studio based or on location)

*What narrative the images are going to portray

*The overall image of the model

*The expression of the shoot

*What needs to be done before carrying out the actual shoot

Our new brief involved us picking a random package, our group chose an Apple blossom soap set. Our first thoughts from this were not very imaginative and for some reason all we could think of was old people, but after actually looking around and noticing what other groups had been given we found that we actually got off quite lightly!!!